Tales of the Cocktail has announced 2017’s seminars. As per usual it’s a superlative lineup of industry changes, enlightenment, and rollicking good fun.
I couldn’t help but notice major crossover appeal. Here are five non-hospitality-industry people who would get plenty out of the TOTC lineup.
The schedule offers plenty of deep dives into our drinking past:
- The Original Whiskey Writer: Alfred Barnard – Noah Rothbaum
- We the People: Cocktails in the Colonies – Brian Maxwell
- Great Hoaxes in Cocktail History – Robert Simonson (Simonson knows a thing or two about the topic.)
- Sailor’s Joy: 400 years of Drinking at Sea – David Wondrich
- From the Medicine Cabinet to the Liquor Cabinet – Noah Rothbaum
- A Journey Into the World of Vintage Spirits – Edgar Harden
Librarians and academics
Get your sexy research on (and your cotton gloves):
- Finding Classic Cocktails in the Dusty Archives – Philip Greene
We’re Next Generation devotees around these parts but there’s room for even NuTrek under our umbrella:
- Drink Well, Live Long and Prosper? – Claire Smith-Warner
Recipes are famously uncopyrightable. Alcohol is infamously legislated. So much room for legal exploration.
- Intellectual Property Law Issues in Cocktail Land – Philip Greene
- How To Make The Right Deal: Acquisitions 101 – Ryan Malkin
From brands to brand reps, how to get more lips on your glasses.
- Do Brands Need Bartenders? – Ian McLaren
- BYOB – Build Your Own Brand – Daniel Singer
- Bartenders to Brand Ambassadors to Brand Managers – Will Thompson
And a few extra categories of note:
Local boy makes good, talks bugs
- Beetlejuice! When Bugs Meet Booze – Camper English (I have a draft about vegan cocktails also titled Beetlejuice. Just realized I hadn’t published it yet. Well, I’m not the first to make the joke and won’t be the last. )
Local girl makes good, talks bots
- Bartending Robots: Friend or Foe? – Jennifer Colliau
Local bar makes good, gets seminar
Okay, not superlocal, but one of my favorites on the west coast.
- Bar Indepth: The Walker Inn, USA – Trevor Easter
So much more than just molecular mixology.
- Contextulibation – Location versus Perception in Drinks – Angus Winchester
- Better Drinking Through Chemistry – Ewan Morgan
- I Can See Clearly Now The Centrifuge Is Here – Don Lee
- Making Scents Out of Flavor: Olfactory Experience – Eamon Rockey
Yes, appreciate me
- Here’s to the Enthusiasts! – Joe McCanta
The evolution of rum classification, a response to a flood of NAS scotch, and ethical spirits: these are highly relevant trends.
- Moving Beyond Colour, a new Classification for Rum – Richard Seale
- Hey Scotch, Where’s My Age Statement? – Georgina Bell
- Sustainability in Spirit Production – Bex Almqvist